Utm_campaign= (the dynamic urls in facebook) or your name of the campaign. Allthough, you may apply your own usage for this input.Ĭampaign Content: This is also an optional part, where you can differentiate between variations or placements.Įg: top_banner, footer_banner UTM setup for Facebook banner, email, ad, post etc.Ĭampaign Term: This is ised for paid keywords, and is rarely used these days. This is required.Ĭampaign Source: This is the referrer, as Google, Facebook or any other domain where your links are put.Ĭampaign Medium: This is the means by which the linking happens. If you use a link with utm codes on social media, you can identify how much traffic came from your social media.Ĭampaign Name: This is the name of the campaign, product or service. Content UTM code 'content' can be used to tell you more details about the campaign, or when A/B testing two links with. Term UTM code 'term' is helpful when you need to track keywords used in your paid campaigns. These parts are used to identify what kind of link, where it comes from and which variations have been clicked. Campaign UTM code 'campaign' can be used to name your campaigns so you know what campaign/effort brought you that traffic. ![]() a landing page linked to by a link in an email. He UTMCodes are parts added to the end of the URL of which you want to send your traffic, eg. UTM, actually called Urchin Tracking Module is designed to add meta data to clicks from certain links. UTM is created to give marketers an even better understanding of usage of all the different links used to generate traffic to your website. Use the UTM url builder form above to create Google Analytics tracking codes for use with Google Analytics, Mixpanel, Kissmetrics and many other web analytics platforms. ![]() Just fill in the fields in the form above, click build url and you are all set.
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